WHAT WAS IT?

A two-part event (first in London, then in Bristol)that saw Captain Morgan ‘spice up the mundane’ with partner Foundation FM, taking over a seemingly boring space and transforming it into a rave, with a view to drive cultural brand salience.

HOW DID I HELP?

Developed an earned-first comms strategy that secured editorial coverage for Spice on the SZN Series in culture and music titles that typically require payment or affiliation. Outlets like Culted, GRM and Dancewax backed the events organically, no spend, just smart storytelling.