WHAT WAS IT?

Culture-first brand Rizla partnered with Laine, the independent brewery, with a collab entitled; RIZLAINE+, celebrating the importance of community and alternative culture for today’s generation through skate culture.

HOW DID I HELP?

Drove the comms strategy from start to finish, cementing both brands’ cultural credibility through standout organic coverage in agenda-setting titles like The Face, Hoezine, and The Pit.